Asia Pacific University of Technology & Innovation

Master of Science in Digital Marketing

This programme is specifically designed to provide:

  •  Students with advanced theoretical frameworks, critical analytical capabilities, and practical competencies—enriched by the latest artificial intelligence (AI) developments—to address the complexities of digital marketing in contemporary business environment. This programme is aligned with the evolving demands of the digital marketing environment, integrating cutting-edge methodologies and insights from leading industry experts. Students will acquire both practical and latest methodologies and tools essential for success in a digitally driven, AI-enhanced, and interconnected marketing landscape by engaging with real-world challenges that also includes global business paradigms.

Tuition Fee USD 9,025 total – Duration 1+ year

MSc Digital Marketing
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Degree awarded by Asia Pacific University of Technology and Innovation (APU) which is  a top-ranked Malaysian university with a stunning campus in Kuala Lumpur. It is the ONLY Malaysian University to achieve the double distinction of achieving the QS “5 Stars Plus” Rating as well as being ranked in the Top 2.1% universities worldwide in the QS World University Ranking 2025.

Course Overview

MODULES OVERVIEW

Pre-requisite Modules (for non-business students) Duration: 1 month (Full-time) / 2 months (Part-time)
  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning
This programme comprises 11 coursework modules (including Research Methodology module) and a Project.
  • Consumer Behaviour and Branding in Digital Age
  • Marketing and Sustainability in the Age of Globalisation
  • Behavioural Science, Social Media & Marketing Analytics
  • Design Thinking
  • Managing Creativity and Innovation
  • Statistical Decision Making
  • Strategic Marketing Management
  • Digital Campaigns Management
  • Artificial Intelligence (AI) in Marketing
  • Research Methodology
  • Digital Marketing Tools and Trends
  • Project

 

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