Asia Pacific University of Technology & Innovation

Bachelor of Arts (Hons) - Business Management

This programme is specifically designed to provide students with:

  • An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations.
  • An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic business contexts.
  • Exposure to the areas of modern Business Management and how these work in concert to produce competitive organisations.
  • A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into business management issues.

Tuition Fee USD 8,110/annum – Duration 3 years

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Degree awarded by Asia Pacific University of Technology and Innovation (APU) which is  a top-ranked Malaysian university with a stunning campus in Kuala Lumpur. It is the ONLY Malaysian University to achieve the double distinction of achieving the QS “5 Stars Plus” Rating as well as being ranked in the Top 2.1% universities worldwide in the QS World University Ranking 2025.

Course Overview

This course overview is for the general BA (Hons) in Business Management. It will vary if you opt for any one of the following specializations:

E-Business
Digital Leadership
Business Analytics

DEGREE LEVEL 1

Students will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

COMMON MODULES
  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship

DEGREE LEVEL 2

Students will be exposed to more advanced level of curriculum including behavioral science, business ethics & governance, critical thinking in management, and international culture & communications. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further research.

COMMON MODULES
  • Behavioural Science in Organisation
  • Innovation Process
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Enterprise Resource Planning with SAP Platform
SPECIALISED MODULES
  • Operations Management
  • E-Business Management
  • Critical Thinking in Management
  • Employee Development
  • International Culture and Communications
ELECTIVE MODULES (CHOOSE 1)
  • Managing Finance OR Financial Management
INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of business management. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

COMMON MODULES
  • Strategic Management
  • Venture Building
  • Leadership Theory and Practice
SPECIALISED MODULES
  • Managing People and Performance
  • Managing Change
  • Asian Economics
  • Investigation in Business Management
  • Contemporary Management
  • Global Marketing
  • Business Management Project
ELECTIVE MODULES (CHOOSE 2)
  • Corporate Finance OR Building Customer Relationship
  • Strategic Marketing Planning OR International Strategic Management
MQA COMPULSORY SUBJECTS*
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-corruption
  • Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)

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